When Steve Jobs founded Apple on April 1st 1976, he had a vision. He had a dream. And he knew that within this dream a large part of the success story would be marketing - marketing has to rely on clear imagery, clear branding…This led to the production of a symbol that would come to be known all over the world. The iconic bitten Apple that features on all Apple’s products is as recognizable as the Monopoly man, the Pringles man, or the Mr Muscle man.
It is the same for us and our Little Monkey Man. Great brands with great visions need great artists, they need someone who can visualise the feel, the heart, the vibe™. For us, this person is Ivo. Ivo Janss.
We sat down with Ivo to ask him some questions about his work and how he got here.
