Cheating is embedded in our nature. Men and Women do it to their partners (not your partner of course), Lance Armstrong did it in the Tour the France (probably with most of the other riders) The United States of America did it with the moon landing (or did that actually happen?). Anyway, cheating is bad of course. But it can also be kind of nice. The moon landing was pretty cool. And Lance Armstrong did put up a pretty amazing show all those years. 

When it comes to coffee, it’s hard to say when we started cheating. Some would say the first naturals didn’t taste like “real” coffee anymore. Others would say we’re not cheating at all, and that it’s part of discovering new and exciting flavors..For those new to this, when we say cheating we mean that the farmer added something during the processing-stage to enhance the flavor profile of that coffee. 

More on this topic in our ‘artificial-blog-post’; but for now, let me just quickly explain  why we made a box with ‘artificial’ coffee in it.  

One of the reasons would be because it’s out there. Farmers are doing it, specialty roasters are buying it. And it’s hard to deny the appeal: they are some of the craziest coffee’s we ever had in the short history of specialty coffee. Is this something we should embrace? Or not? This is why we thought we’d give it a whirl. To see what you think. And to see how we feel, about a little authorised cheating (: